Captivate your Captive Audience: The power of email blast videos (part 4 of 5)
DSM has named 2020 the year to bring your business into the video age.
Part of the Making Video Work for Your Business project is communicating to you all the different ways you can use video to grow and enhance what you do. This is part four of a five part series, exploring ways you can use video to make this happen. Today we’re looking at harnessing the power of your email subscription list.
Your email subscriber list is a special audience- this isn’t a group of people who know nothing about you. On the contrary, your email subscribers are usually past clients, existing clients, or people who are contemplating becoming a future client. So what’s the goal of an email blast to this specific audience?
To get past customers to use your business or service again.
To retain current clients by reminding them of the value your company brings.
To tip the scale for potential clients, making your goods or services irresistible.
How can video help?
In 2018 there were approximately 111 BILLION consumer emails sent worldwide. And the average “office” worker receives over 120 emails a day! If you’re going to wade into this milieu, you have to stand out. The vast majority of these emails are straight text, with the odd photo thrown in. If you send yet another email with a single photo, you risk your message being lost altogether.
Here’s where video comes in. Give your audience a break. Don’t make them read yet another pitch or promotion, let them sit back and watch a captivating story. As we’ve reviewed before, not only do videos allow you to shape a visual narrative and hit the emotion center of your audience, they also result in a message that is more memorable and more likely to be acted upon.
So take a moment and consider what impactful message or promotion you want to share with your special audience. Then bring us in on the creative process. At DSM we’re experts at listening to what story you want to tell and then translating that story in clear, compelling and share-worthy videos. We can listen to the goals you have for your email video campaign and build a brilliant visual brand for your business.
Don’t squander your subscriber list. Make a message that counts.
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